Employer branding action

Learning about careers with ENGIE Digital from the employees themselves.

TAGS

Employer brand Ambassadors Diversity and inclusion Videos Audio Social media International

Who?

ENGIE Digital

When?

2022 & 2023

What?

  • A series of 12 video portraits, entitled AttrACTive Jobs, with employees describing their roles and the prospects offered by ENGIE Digital
  • A collection of 6 podcasts, called Women Cast

01

The challenge

How to raise the profile and appeal of ENGIE Digital careers both internally and externally?

02

Context

Macroeconomic context of a “talent war” on several levels:
  • Fierce competition in the French Tech and startups sector
  • A shortage in IT, digital, and data professionals in France’s major industrial corporations
  • Slow progress towards gender equality in these professions
  • Employees seeking meaning in their professional careers

03

Our solution

Plan of attack

The people who actually “do” the job are always best placed to talk about it.

Modus operandi

  1. Informal talking heads style video interviews with employees highlighting the diversity of roles at ENGIE Digital.
  2. Frank and open discussions with a woman working for the company aimed at inspiring women and attracting them into digital tech jobs.

Staying on Brand and on message

Personal stories that embody ENGIE Group’s purpose statement: “Act to accelerate the transition towards a carbon-neutral economy”. Stories of personal experience are always engaging.

That little bit extra
that made all
the difference!

Working on the rhythm and flow according to the medium: video Q&A sessions and frank and open podcast conversations.

04

Feedback and results

“It is dynamic, flows really well, and is just the right length, and for me, having been involved with the recording behind the scenes, the result is unbelievable.
Great job!”

227 658
impressions
85 857
video views

Whant to see what it looks like?

Best-of AttrACTive Jobs
Women Cast trailer

Want to see more?

You can find out more here (by scrolling down a bit):
https://www.linkedin.com/company/engiedigital

Or contact us directly so we can show you more.

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ENJOY Conseil
3 Rue Le Nôtre, 75016 Paris (FR)

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© 2023 ENJOY Conseil

Manifesto

What with the climate crisis, the pandemic, galloping inflation, war on Europe’s doorstep, debt and the Big Quit, there could be many legitimate reasons for succumbing to the collective pessimism. And yet…

In a world in flux, where our clients, our partners and our (future) talents are more than ever on a quest for meaning, and where communication is all too often seen as useless and unnecessary, we have decided to instead embrace optimism with this new name and this new logo: ENJOY.

ENJOY is an obsession. That of putting the magic and joy back into our line of work. And of doing it (we hope, a bit) differently. Because we like to boost our clients’ and talents’ endorphins with bold, effective brand strategies that extend beyond content. And because we want to let the world know about it.

ENJOY is a mindset. That of a benevolent, critical rationalism, a pertinent impertinence, that leads you off the beaten track to explore new playing fields. And to enjoy doing so, with our clients and partners, to constantly whet our appetite for knowledge and our creativity.

ENJOY is a modus operandi. With listening to our clients as the sole constant. To guide and support them with various content issues of which they may even have been totally unaware. Recommendation is our hallmark.

ENJOY is a commitment. A commitment to restoring the taste for a responsible ROI. Because content can serve companies’ performance and promote communication that is virtuous for the planet.

Yes, it is time we reconsidered our relationship to business.
Thought in terms of ecosystems. Long-term. Sustainability. At ENJOY, we know we can be a game changer, or try to make even a modest contribution, at our (modest) level.

So why don’t we all take a stand against the prevailing doom and gloom?

Julie MONEY
Founder & CEO

Download this Manifesto in PDF