Recruitment campaign

Showcasing Keolis employees in their (industrial) working environment, by magnifying it.

TAGS

Who?

Keolis

When?

2021

What?

  • Campaign design and creation:
    • Casting of employees for the campaign
    • On-site photoshoots
    • Key visual
    • Design of different poster versions (English and French)
    • Social media kits (English and French)
  • Media campaigns:
    • Advertising campaign (June)
    • Recruitment campaign (September)

01

The challenge

How to help Keolis make their driver and maintenance jobs more attractive?

02

Context

03

Our solution

Plan of attack

Modus operandi

Staying on Brand and on message

That little bit extra
that made all
the difference!

Showcasing the daily lives of each of the employees from their own perspective.

04

Feedback and results

7.7+ million
impressions
€0.54
CPC
2.4 million
unique visitors reached
CTR of 1.58%
on Facebook, which is double the market average

Whant to see what it looks like?

The campaign has ended, so please contact us to see all the visuals and the digital and press campaigns!

Manifesto

What with the climate crisis, the pandemic, galloping inflation, war on Europe’s doorstep, debt and the Big Quit, there could be many legitimate reasons for succumbing to the collective pessimism. And yet…

In a world in flux, where our clients, our partners and our (future) talents are more than ever on a quest for meaning, and where communication is all too often seen as useless and unnecessary, we have decided to instead embrace optimism with this new name and this new logo: ENJOY.

ENJOY is an obsession. That of putting the magic and joy back into our line of work. And of doing it (we hope, a bit) differently. Because we like to boost our clients’ and talents’ endorphins with bold, effective brand strategies that extend beyond content. And because we want to let the world know about it.

ENJOY is a mindset. That of a benevolent, critical rationalism, a pertinent impertinence, that leads you off the beaten track to explore new playing fields. And to enjoy doing so, with our clients and partners, to constantly whet our appetite for knowledge and our creativity.

ENJOY is a modus operandi. With listening to our clients as the sole constant. To guide and support them with various content issues of which they may even have been totally unaware. Recommendation is our hallmark.

ENJOY is a commitment. A commitment to restoring the taste for a responsible ROI. Because content can serve companies’ performance and promote communication that is virtuous for the planet.

Yes, it is time we reconsidered our relationship to business.
Thought in terms of ecosystems. Long-term. Sustainability. At ENJOY, we know we can be a game changer, or try to make even a modest contribution, at our (modest) level.

So why don’t we all take a stand against the prevailing doom and gloom?

Julie MONEY
Founder & CEO